Pesca Inc is one of the oldest industries still in operation. Specializing in underwater fishing, its reluctance to embrace progress wholeheartedly has earned it numerous accolades. Despite having innovative technologies that would allow for optimal and unparalleled fishing, Pesca Inc continues to employ traditional techniques. Their brand image is built on this authenticity.

This approach enables the company to retain its loyal customers and buyers, while also cultivating a "organic" image that still captivates some in this decadent world. Situated close to the old neighborhoods, this factory, as well as a fresh fish and other seafood shop, manages to maintain its position and progresses at its own pace, never losing sight of its goals.